In these case studies you'll find information that is important to retailers and why it's so important to have a continuous draft line cleaning program and the benefits financially of having a 2 week cleaning at your establishment.
Case Study # 1 : Total Profit in a 1/2 Barrel of Beer Retailed at $6.50 a Glass:
Cost of 1/2 Barrel = $200
Number of 16 oz servings with 3/4" foam and 15 oz of beer = 132
Retail Price = $ 6.50
Gross Profit= $ 858 minus keg cost = $ 658 net profit
Return on each $ 1.00 invested = $6.58
23 % Pour Costs
Case Study # 2 : Cost to Maintain a 10 Faucet Draft System:
10 Draft Lines X $15 per draft line cleaning and maintenance investment = $ 150
Servings per week for example = 1,320 X 2 Weeks = 2,640 servings in 14 days
Take $150 investment and divide by 2,640 servings. You will see each serving of draft beer will require $0.05 to protect the flavor and integrity of the beer on draft.
Case Study # 3 : Yearly Profit from Draft Beer at a Retail Account with 10 Draft Beer Lines:
Number of Draft Lines = 10
Number of 1/2 Barrels Sold Each Week = 10
Weekly Net Profit in this System at 10 Kegs Per Week = $ 6,580.00
52 Weeks Year x $ 6,580.00 = $ 342,160.00 total profits from Draft Beer
$ 150 to clean 10 Taps X 26 Times a Year = $ 3,900
$ 3,900/ $ 342,160 = 1.1 % Net Profits
Proper Cleaning as Recommended by the Brewers Association Consumes only 1.1 % of Net Profits...this is the cost of draft quality.
Case Study # 4 : Infrequent Draft Line Cleaning Impact On Revenue:
10 1/2 Barrels Kegs Sold per Week = 520 1/2 Barrels Sold per Year
7% Decline in Sales due to 5-8 Week Cleaning Cycle instead of 2 Weeks= 36 1/2 Barrels
Profit from $ 200 1/2 Barrel Sold at $ 6.50 a pint = $ 658
36 X $ 658 Net Profit Loss = $ 23,688 in lost revenue by going 5-8 weeks cleaning frequency.
*Brewers from the U.S reported similar experiences with various retail accounts. Draft Beer can and will deliver sales and profits, but only when the equipment is properly maintained and cleaned.
A 2 week cleaning on draft beer systems drove a 4% higher growth rate than locations not using the two week cycle. Accounts on a 5-8 week cycle experienced a decline in sales of 7%.
In Conclusion it pays to have your beer system serviced and maintained properly by professional beer line cleaners. If you are in need of some help for your restaurant, brewery or taphouse give us a call. If you have any further questions you can always reach out.